Marketing

Posted on April 13 2017

Now that I had officially started my business, our next question was how do we get our products out to customers. As a small family business, we didn't have the thousands of dollars laying around to hire someone to work on PR. It was me. 

In the beginning, I traveled every week to local markets and craft fairs with our products, I went door to door to local boutiques, cold called stores across the county, created mailing catalogs, and basically anything I could think of that was low budget and would get our name out there. Some were successful, but as in most everything in starting a small business, 1 door opens for every 100 doors that close (or slam in your face:)! 

In October 2010, I decided to attend a large Children and Baby Trade Show in Las Vegas. I shared a small 8 x 10 booth space with another female business entrepreneur. Let me just tell you...these trade shows are expensive! Even sharing this one small space, I think we spent over $5000! That is a lot of money to a small business starting out, with no guarantee on a return. Just to rent a folding table at these events is $300!!! BUT THEN...

Dannielynn Birkhead and Larry Birkhead were at the tradeshow and took notice of Marili Jean! Dannielynn even modeled one of our hats. Celebrity endorsement can mean a lot to a small business! So to sum up our first year, it was a lot of work and we learned a lot. On the next blog I will be sharing some of our MAJOR mistakes during the first few years! There were a few!!

Danielynn Birkhead with Larry Birkhead at trade show modeling Marili Jean, children boutique clothing, kid boutiqueMarketing small business, Marili Jean Children's Clothing Boutique, Girl Boutique Clothing, Kids BoutiqueMarili Jean Modeling, Children's Clothing Boutique, Trendy Baby Clothes, Toddler Girl Clothing

0 comments

Leave a comment

All blog comments are checked prior to publishing